Microsoft has used this strategy is the tradition.
In the early 1980 s, IBM PC market was the only eldest brother, cub feather guy Bill Gates carries newly developed DOS operating system, able to persuade the IBM PC sections of the agreed to in the company’s personal computer pre-installed DOS, from now on, Microsoft began the rule of the PC operating system era.
This way is bound “alongside big style” type, because their own strength is insufficient, can choose only through and other giant grade enterprise cooperation realized.
However, Bill Gates also ability really qualities, and soon put alongside big style of bound strategy evolved more more advanced form.
In the 90 s, in a web browser on the market, the famous Netscape (Netscape) d-will, with powerful Netscape Navigator forcing Microsoft repeatedly retreat, and Microsoft side-by-side stands by, staged a pair the drama of the will.
Bill Gates without worry.
At that time Microsoft has wings plump, don’t need to count on IBM’s gasp, its Windows operating system gradually made users favor, and the forthcoming new products more destined to become popular worldwide.
Sure enough, from Windows 95 start, scheming Bill Gates to Internet Explorer (IE) integrated to Windows 95, web browser as an operating system additional function freely available to the users, lazy ordinary individual users have no idea contrast with Netscape Navigator IE which a better, is very convenient to use up the IE browser, no one is willing to buy more than similar functions of Netscape browser, and even when Netscape Navigator provides free download service, still can’t get away from the tragedy of falling.
Microsoft used this strategy is self bound method, because oneself is strong enough, Windows series products in the current market has successfully established standard status, can put the new product, new technology and existing products, technology in bound, in prices unchanged or edged to supply to the user.
In fact, every two or three years of massive upgrade a Windows is the ego of the industry that another kind of form, by constantly upgrade, all sorts of new function, new technology, new product that arrived at the user’s hand.
Through the implementation of the strategy bound, seemingly no user pay the price, but fully to buy gold silver with those you need, do not need new function, new technology, new products, and, more important, bound by using these strategies, Microsoft was hit competitors, the competitor’s products technology users of the edge also didn’t even touch on the early death.
In order to protect the market competition, promote innovation, from Microsoft’s home to a world again and again to the monopoly of panic, Bill Gates lost the countless lawsuit, pay a lot of compensation expenses and reconciliation costs, but it still can’t stop Bill Gates bound the determination of the implementation of the strategy.
As dispatches from foreign news agencies report, a few days ago, Microsoft confirmed that plan in the next generation of operating system Windows Vista bundling anti-spyware software, which will be issued a formal next year.
Microsoft adept the bundling selling technique are creeping extension to the security area. Although the Windows Vista beta has not been bound anti-spyware software, but the built-in safety center, used to help users set various security options, including anti-spyware software installed
Most make the symantec pepto bismol is, Microsoft also announced earlier this month, in 2005 will be launched at the end of the desktop antivirus software.
This is not good news.
If no accident (apparently also won’t have any accident), Bill Gates will be in Windows Vista or its upgrade edition bundling self development on desktop antivirus software.
British security company Sophos analysts Graham Cluley have worried, his hand says that for safety requirements are not particularly hard for the user, such as a home user, Microsoft bound anti-spyware software is probably a good news, on the other hand also admitted that the move could rewrite the Microsoft anti-virus software market structure.
Symantec also has been put forward to the eu move Microsoft informal charges.
But, whether or not charges are concerns, the official conventional antitrust means for Microsoft also won’t have any effect.
Because Bill Gates is clear two points:
First, users have a special liking to binds a sale. Will have complementary advantages of the characteristics of the new products, technology and the strength of the existing products, technology integration in together, to the user package to sell, but the selling price general than users buy separate these products, technology and low much. The benefits of this strategy is the user to lower prices have more function, and the enterprise can be quickly on the new product for more in return.
Secondly, the conventional antitrust litigation can’t stop Microsoft benefit from binds a sale. If the antitrust litigation competitors can’t get the judicial support, Microsoft couldn welcome; Competition is won, Microsoft is still a big winner, after all, a fact a bound already, quite a number of users is already familiar with Microsoft’s related products technology, have to appreciate the benefits of bound, at this time, even from his own new products will fist product in Windows separating them, the user will also efforts from other ways to receive.
So, Bill Gates not only continue to have a special liking to bound, and will continue to bind friends