Microsoft give up SONY take refuge in Toshiba’s story behind the scenes
October 6, issue of the published the article points out that the business week: Microsoft and Intel announced that give up SONY Blu-ray technology standard in the news industry made a storm. If careful analysis we find that, Mr. Bill Gates convicted and not without reason, and this one will be decided to SONY and even the next generation DVD format war the impacts, perhaps can only use the time to test and verify.
The next generation of storage format war has entered the white-hot stage, as one of the two main rival, SONY support Blu-ray technology got a lot of manufacturer of support. But Microsoft chairman Bill Gates, but Mr. More than once pointed out that SONY hd DVD format should better compatible with Windows operating system of personal computer platform, so today’s Blu-ray technology also should make improvement. But the Japanese electronics giant SONY had insisted on, Blu-ray technology has can very good support personal computer platform, so don’t need to make extra improvement. SONY’s new CEO Mr Howard’s tough attitude can arouse gates anger, at recent a industry conference, gates angry said: “there must be some deep change!”
Naturally, Mr Gates’s anger also led ultimately to Microsoft’s defection, in September 27,, the software empire hand in hand, Intel says SONY Blu-ray technology can’t reach the expected before, so they will not have in the choice of SONY as partner, and eventually to the SONY’s main rival Toshiba HD DVD’s arms.
In Intel and Microsoft mutiny SONY announcement soon, the industry giant companies have many responded. Some movie studios to SONY showed the strong support, at the same time, China’s two large DVD manufacturers can choose the Toshiba. In addition, as a computer manufacturing giant dell and HP are to Microsoft and Intel’s move showed strong doubt, dell technology strategy department President will even Microsoft and Intel’s actions as “hard.”
Even if SONY lost Microsoft and Intel are two enough to shake the industry’s supporters, a large number of Hollywood movie studios are still advocates of SONY’s attention. In addition, with consumer electronics market for years in the squad, consumer electronics manufacturers of SONY’s level will obviously better than the votes of Toshiba. October 3,, Paramount pictures, the company said it will end the sole support before Toshiba HD DVD decision, turn two choose to support SONY and Toshiba two companies format. At the same time, according to an industry inside information, the Warner Brothers movie company will follow suit in the next few days Paramount this practice. In this way, Hollywood large-scale film studio 7 6 of the home has been SONY income the bag.
SONY Blu-ray technology can support higher storage capacity, is expected to reach the level of the 100 G. Beyond the obvious the Toshiba’s 45 G capacity limit. But perhaps it is this super capacity caused the manufacturing cost rise, Microsoft has always been to SONY Blu-ray disc production cost of protest. But the company seems to dell Blu-ray format the long-term development have faith, the company President Mr Dell said: “with the improvement of production scale, the future SONY Blu-ray disc production cost will get very good control.”
May feel the pressure of the Toshiba HD DVD and earlier this year, SONY began co-opted manufacturers action, so far have successfully won South Korea’s samsung and sharp, etc heavyweight manufacturer. On the other hand, dell, HP, and apple has also added to the next generation format war, hope that through technical standard updates to expand its range of strength in the industry.
In July this year, SONY in Blu-ray with the new standard, in order to meet the requirements of Microsoft. At the same time, in order to get the support of the 20 th century fox, SONY further integration of the security technology, so that users will not be able to put the disc copies the contents of the personal computer hard drive to the midst. The move led ultimately to Microsoft and SONY of break off. First, SONY PS3 next-generation consoles in the next three years of total sales will reach millions, and there is no doubt that the added next-generation DVD technology will become the selling point. At the same time, to view the same expedition in the Microsoft Xbox video game market, the company says it hopes the host of the next generation by removing DVD player function to reduce the cost of product, Xbox and the user to the family home entertainment equipment collaborative work, the contents of the DVDS, copied to the Xbox hard disk. SONY this reform Bill Gates to the chickens were broken, it also can explain why gates will explode with rage. According to the current situation, Mr Howard seems to have no plan to remove the security technology.